SPARITUAL

Content Creation. Social Media. Eblasts.

Goal:
Distinguish SPARITUAL from its sister company ORLY through a more sophisticated, boho tone. Get customers to choose SPARITUAL because they associate its products with a holistic lifestyle.

SOCIAL MEDIA

Built monthly social media calendars using UGC and branded materials. Created on-brand messaging, solidifying SPARITUAL as a sophisticated, eco-friendly, lifestyle-based beauty company

Copy: "Clean beauty is more than a statement, it's a movement."

Screen Shot 2023-08-11 at 11.50.49 AM.png

PDP & PRODUCT LAUNCHES

Formulated on-brand messaging around new product releases.

Copy: "Stay young at heart with a collection that celebrates the human need to play. Introducing SPARITUAL's spring collection Return To Play - six mirthful shades that put whimsy back on the menu."

Screen Shot 2023-08-11 at 12.11.46 PM.png